Re:Ask HN: Please review my site/app - Dokuments.com
by jkahn on Tuesday April 20, 2010 @05:22AM
(#1278999)
First impressions on the marketing (no time to test the software, sorry):
- I looked at the site and almost clicked away. There is nothing "grabby". Why would I use this? What would people that land on your site be looking for? Try answering some of those questions. Second thought: I see you have included this lower on the page. It needs to stand out more. Maybe something like "Create powerful data-collection web apps in minutes".
- The concept of the animated centre section is popular and works. I think the execution here is not so good. The slides are too busy. Instead, try putting concepts/features/testimonials on the slides. E.g. "With Dokuments we developed our HR survey in hours rather than weeks - Random Company".
- What's your market? I'm guessing anyone who knows the buzzwords near the top of the screen probably isn't going to buy dokuments (I could be wrong, though). Talk in their language.
- I looked at the site and almost clicked away. There is nothing "grabby". Why would I use this? What would people that land on your site be looking for? Try answering some of those questions. Second thought: I see you have included this lower on the page. It needs to stand out more. Maybe something like "Create powerful data-collection web apps in minutes".
- The concept of the animated centre section is popular and works. I think the execution here is not so good. The slides are too busy. Instead, try putting concepts/features/testimonials on the slides. E.g. "With Dokuments we developed our HR survey in hours rather than weeks - Random Company".
- What's your market? I'm guessing anyone who knows the buzzwords near the top of the screen probably isn't going to buy dokuments (I could be wrong, though). Talk in their language.
I hope that helps.