Re:Twitter Plans Hundreds More Job Cuts as Soon as This Week
by netik on Tuesday October 25, 2016 @02:32AM
(#12785766)
You forget that Twitter purchased an SMS aggregator a few years back. SMS sending is near free for Twitter. I still remember integrating all of the VPNs to the carriers to support this mess.
There were some rumors that Twitter has tried to spin off Fabric into another home, but it sounds like potential buyers balked when they saw the costs associated with it.
The prevailing theory is that Twitter originally saw this as a way to collect user data in the mobile app paradigm in the same way that the Twitter "follow" and "tweet" buttons do in the web paradigm. It sounds like it hasn't paid off, though.