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Re:The New York Times is buying the Wirecutter for more than... by prplhaz4 on Monday October 24, 2016 @05:48PM (#12783203)
Not sure this is a great example, as a great deal of the success here was fueled by people following blam after he left Gizmodo.

I doubt this would be the case if thewirecutter tried to capture a NEW audience with only marketing, a mission statement, and a scrappy MVP.

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