Re:The New York Times is buying the Wirecutter for more than...
by vit05 on Monday October 24, 2016 @04:33PM
(#12782609)
I do not think they are trying new things because they want change their core business. They have a strong subscriber base, which is growing, and a huge audience. They have a strong brand that is recognizable worldwide For example, they have close a deal with a Brazilian Tv network to deliver video and other exclusive contents that they produce.
Probably wanna have more ways to monetize from this base investing in digital plataform like Wirecutter.
http://www.cjr.org/analysis/fivethirtyeight.php
The NYT also has no idea how to deal with obvious digital journalism issues like how to flag when major substantive edits have been made to a piece after publication. It's a dinosaur of an organization, trying some new things but fundamentally out of touch with the modern world.