Wow, I'm assuming that the creators might not leave with fuck-you-money, but assuming they were relatively profitable or at least break-even, that seems like a great exit for a small-scale-content-company in today's environment.

Wirecutter, like Macrumor's buyers guide, have my admiration for building a vital content service out of a pretty simple idea. Gives hope that content-creators don't have to go the viral-spam-crap route to be a success. Or, at least worthwhile.