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Re:WTF Am I Looking At? How Not to Send a Mail by spiderfarmer on Monday October 24, 2016 @10:16AM (#12778937)
"Get in their head"

Perfect advise. And if that's not possible: Ask someone in your target audience to give you feedback.

You don't need A/B tests, fancy markup or the newest marketing patterns if the gist of your message is misunderstood.

Ideally, the gist of the message should be in the subject line.

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