I suggest that "crushing Gizmodo" wouldn't do a bit of damage to Apple. People already talk heavily about Apple's behavior regarding their non-notebook mobile devices (and respective software). People who don't take part in the scrutiny and worship of the industry don't give a shit. Even most of those in the latter category don't care enough to make a difference, or they massage the idea in their minds until they can see it as justified.

Why would this be any different, especially given that it's in the case of a company that knowingly partook in illegal trade?