Re:Building a Shop with Sub-Second Page Loads: Lessons Learned
by user5994461 on Sunday October 23, 2016 @07:19PM
(#12775904)
I recalled that the google study was debunked.
Long story short: Google makes money on ads, only shown on the top of the page.
Showing 1 page with 30 results is only 1 batch of ads. Showing 3 pages with 10 results is 3 batch of ads (well, on the people who go past the first page).
Of course loading 30 results is slower than 30. Some articles quickly turned the study into "500ms more will destroy 20% of your revenue" but the Google study was never about that.
Long story short: Google makes money on ads, only shown on the top of the page.
Showing 1 page with 30 results is only 1 batch of ads. Showing 3 pages with 10 results is 3 batch of ads (well, on the people who go past the first page).
Of course loading 30 results is slower than 30. Some articles quickly turned the study into "500ms more will destroy 20% of your revenue" but the Google study was never about that.