Building a Shop with Sub-Second Page Loads: Lessons Learned

Re:Building a Shop with Sub-Second Page Loads: Lessons Learned by icebraining on Sunday October 23, 2016 @05:43PM (#12775580)

The first and third are from 2006 and the second is from 2008 or earlier, so they don't seem to fit with stonogo's request for references after mobile browsing became ubiquitous (the iPhone only came out in 2007, and the first Android only in late 2008).

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Re:Building a Shop with Sub-Second Page Loads: Lessons Learned by DivineTraube on Sunday October 23, 2016 @06:11PM (#12775671)

How about Googles Doubleclick (2016): 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load [1].

Mobify (2016): For every 100ms decrease in homepage load speed, Mobify's customer base saw a 1.11% lift in session based conversion, amounting to an average annual revenue increase of $376,789. Similarly, for every 100ms decrease in checkout page load speed, Mobify's customers saw a 1.55% life in session based conversion, amounting to an average annual revenue increase of $526,147 [2].

Staples (2014): conversion increase per second [3].

Or the Obama campaign (2012): making the page 60% faster increased donations by 14% [4].

More new studies from recent years can be found at WPO stats [5].

[1] https://www.doubleclickbygoogle.com/articles/mobile-speed-ma...

[2] http://resources.mobify.com/2016-Q2-mobile-insights-benchmar...

[3] http://de.slideshare.net/cliffcrocker/velocity-ny-how-to-mea...

[4] http://kylerush.net/blog/meet-the-obama-campaigns-250-millio...

[5] https://wpostats.com/

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Re:Building a Shop with Sub-Second Page Loads: Lessons Learned by user5994461 on Sunday October 23, 2016 @07:32PM (#12775941)

> 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load

Well. 100% of web page needs more than 3 seconds to load on my mobile connection.

We'll both agree that I ain't a statistically fair sample. I join @icebraining on that we need information that is relevant to the mobile web.

[2] is behind a paywall.

[3] is quoting all the common worthless old studies. There are some graphs and stuff but lacking test methodologies and information. Graphs are showing a few percent of gains, and latencies going from 1s to 10s, which is a lot less effect than other studies.

[4] is out of topic and gives no data. (x% of what? absolute latency? before? after? well, they didn't test for latency and impact on revenue)

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