Good question. Lately, with the whole dev license agreement thing, it seems like they couldn't care less who they upset. But I think that that instance and this one (if Apple do choose to hurt Gizmodo) provide bad press to a relatively small part of potential Apple buyers. It's obvious everyone at Giz either loves or hates Apple so I don't think their readers' opinions would change much.

I do think that Engadget took the high rode by passing this opportunity up. Yea, it seems like a big scoop now but in 3 months it won't mean anything.