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Re:Ask HN: What are the ingredients in a brilliant elevator ... by avghacker on Friday October 21, 2016 @12:01PM (#12761517)
I'd say keep it to one sentence. I heard some one say that if you can't tell me what your business does in one sentence, you haven't found the niche.

https://techcrunch.com/2012/04/24/one-sentence-pitch-winners...

Google: one sentence business pitch

Re:Ask HN: What are the ingredients in a brilliant elevator ... by groktor on Friday October 21, 2016 @12:26PM (#12761761)
Funnily enough none of those pitches resonate with me. They all seem a bit long
Re:Ask HN: What are the ingredients in a brilliant elevator ... by groktor on Friday October 21, 2016 @12:28PM (#12761786)
Just found this video, it's pretty good advice https://clip.mn/tag/MDhkMDQ2ZTI