>The question was how to move them into the home.
And in fact, movies were already in the home and had been for a long time. [1] (Of course, by the time VCRs were mass market, there was cable too.) So the question was really only how to watch movies in the home on your own schedule.
[1] https://en.wikipedia.org/wiki/NBC_Saturday_Night_at_the_Movi...
VR is not wildly popular outside of the home, or anywhere else for that matter.
Unless you're implying that Rift solves a distribution problem? It doesn't, obviously.