No you add one part FEC-regulated campaign for federal office, two parts questionable journalistic ethics, and half a cup of PAC. Stir together until message and strategy are sufficiently coordinated and the desired component rises to the top (you should have already ensured this result before consulting the public). Then, as you said, slowly heat while adding the remaining broth.

Non-partisan outrage and country-before-party are necessary reguardless of the names or affiliations.