Camera bodies aren't what you want to be investing in anyway; it's lenses. After a few years the body is basically disposable as far as resale value is concerned, if the body is even still working. Today's entry level cameras are miles ahead of what the pro cameras were ten years ago.
That aside, that's not really the point at hand. The hypothesis is that there is still a value desert between smartphone cameras and DSLRs that isn't adequately filled by traditional point-and-shoots. And perhaps, Kodak could uncover some by pairing a pocket space computer with a data connection and a better lens (think about what Nokia put on their smartphonecamera) but dropping the phone requirement. This Ektra isn't it, obviously, but it might be a step in that direction.