Re:Kodak Ektra
by astrocat on Thursday October 20, 2016 @06:48PM
(#12756845)
Certainly - Kodak has been making some big, bold moves in an attempt to stay alive. They're not dying quietly, that's for sure.
But I will say that I doubt this will impact iPhone owners at all; Kodak would have to demonstrate some truly amazing tech - be it lenses, sensors, or image processing - that can blow iPhones out of the water. And I just don't see that happening. They're touting... filters. Ok, maybe be charitable and talk about the editing experience with access to raw camera data - histograms! - but iPhones just got that too. So it's parity, at best.
What DOES put pressure on the iPhone is the new Pixel that came out of nowhere with a ridiculously good camera. Everybody (ok, "I") thought Apple's camera and picture quality was one of their biggest competitive advantages, but clearly, great photo quality is more commodity now.
But I will say that I doubt this will impact iPhone owners at all; Kodak would have to demonstrate some truly amazing tech - be it lenses, sensors, or image processing - that can blow iPhones out of the water. And I just don't see that happening. They're touting... filters. Ok, maybe be charitable and talk about the editing experience with access to raw camera data - histograms! - but iPhones just got that too. So it's parity, at best.
What DOES put pressure on the iPhone is the new Pixel that came out of nowhere with a ridiculously good camera. Everybody (ok, "I") thought Apple's camera and picture quality was one of their biggest competitive advantages, but clearly, great photo quality is more commodity now.