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A comment on Google Flights will now tell you when fares will increase. Parent comment

Re:Google Flights will now tell you when fares will increase by geverett on Wednesday October 19, 2016 @06:34PM (#12748295)
Google works with a few airlines that don't pay them anything. However, Southwest (probably rightly) thinks that if people get used to finding Southwest fares on Google, they'll visit Southwest.com less frequently, increasing Southwest's reliance on Google in the long term. I'm nearly certain Southwest has sent a specific cease and desist to Google to NOT include its fares in results.
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Re:Google Flights will now tell you when fares will increase by cbr on Wednesday October 19, 2016 @08:09PM (#12748866)
Yes, Southwest asking Google not to include their fares in results seems likely to me.

(This thread started with me arguing that "it costs money to be there" was not the reason Southwest flight prices aren't in Google.)

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