Worst part is that most sellers are labelling themselves as whoever they like. You will find several cables with sub heading "by Apple" only to find out in fine print that it is some Chinese company faking it. There is no concept of "verified dealer" on Amazon. You can basically put up an underwear on Amazon and say its "by Apple". One reason GoPro is down is because tons of knock off directly sold by Chinese firms at fraction price and which clearly undermines all their investment and effort in design.

http://imgur.com/a/sZxIZ