If it is unfair to say in here then you should have waited for a better time to write this comment instead of just venting yourself on the first comment you see like it.

This study has the potential to be misused by people to get their senseless argument across and could cause a lot of headache for people in the industry. It's hard enough as it is for a consultant to get people to pay for testable software.

That line about your professor is cute, but the issue is the media gobbles up studies and reports on them no matter what the quality leaving large chunks of the population misinformed. So publishing a study that is inaccurate is frankly irresponsible.