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Re:How Apple Scaled Back Its Titanic Plan to Take on Detroit by coldtea on Monday October 17, 2016 @11:50AM (#12726117)
>Apple products haven't been the high end of the market for a long time, they're mass produced, mass consumed, purely disposable tech.

They are obviously mass produced, as they are consumer electronics, not boutique items.

They still cater to the high end of the laptop/desktop market (which is not the same as the "gamer laptop" or the "high end 20-core rendering workstation" niche market).

What competition do you think they have at that?

They are if not the most, some of the most well designed, well thought out, and innovative custom solutions (from heat dissipation to machining and assembly). The parts they use are the cream of the crop of the respective yields too -- when they mass order Samsung SSDs or AMD cards or memory, they get the best production runs. They don't use the most screaming, 1000 watt, 2-fans greatest speed AMD/Nvidia cards, but for the ones they do use, and that fit the energy/power profile they want to have in their boxes, they use their mass purchasing power to get the best units.

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