Re:Peer pressure’s effects are perhaps more powerful than we...
by Pxtl on Thursday October 13, 2016 @01:29PM
(#12702487)
Yes, but then the peer isn't doing the same action the airline wants us to do. Unless the neighbors see the peer buying the drink, I don't think it will work. If I see my neighbor paying for a drink with a voucher, it might make me want a drink, but it might not encourage me to pay for one as much as it would if I saw my neighbor paying for a drink. In fact, the resentment of not having it for free like that other person might produce the opposite effect.
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Re:Peer pressure’s effects are perhaps more powerful than we...
by Declanomous on Thursday October 13, 2016 @04:48PM
(#12703907)
I generally see the voucher presented after the drink is presented, which in my experience is after everyone in the row has ordered. I suggested a card rather than a paper voucher in an attempt to control for this outcome, since I suspect swiping a gift card is interpreted as a substantially similar action to purchasing something outright.
That being said, I doubt the effect is caused by a single factor. For instance, there is a social stigma against drinking alone, at least in the United States. I'll feel more comfortable drinking if someone else is drinking as well, even if I'm travelling alone.