[1] http://cordcutting.com/how-many-titles-are-available-on-netflix-in-your-country/Swedes speak to the same english-only customer service representatives as US customers do. And CDN cost should scale mostly linearly with the size of the customer base.
Which it's worth remembering is entirely self-imposed by the industry.
Why, if Netflix comes along and says "we want to give you more money by showing this media to Swedes too" do the media conglomerates not fallover themselves to make it happen. It needs a couple of checkboxes on a form somewhere.
Apparently they are not willing to do so for their own reasons or their licensing demands are too high for Netflix to sustain their service. I somehow doubt Netflix is turning away licensed content because they don't want to make money from that content.
Shows established in the USA become part of the global culture, USA is very good at exporting its culture. Once established, in order for people in other countries to buy in to that culture then exported media can be sold at higher value.
This is one of the reasons for regional encoding. You don't want to let outsiders buy in to something that's established as cool