Except you can't fully disable ads unless they've patched it in the last 6 or so months. I had a very long back and forth with them about it and they kept denying it until finally admitting that it was impossible to disable. Worse, they were using the notification bar to advertise gamefly. Not cool. Keep in mind the TV I had was their flagship first gen 4k tv. There's no excuse for putting ads on a nearly 5k dollar tv.