Hey Tam - thanks for your question. So my target market don't generally want to hear the topics I'm posting. They have to trust that I'm as liberal as they are before they start taking me seriously.

So it became clear that the most important part of the ECC was to create a trusted brand.

Otherwise, I spent about a year trying to figure out a solution to the filter bubble. I was looking at RSS feeds, new types of algorithms, and it was all very complicated. The idea of a newsletter MVP made sense.

After I get to about 5k subscribers I'll be putting on events - with the aim of creating a B2B qualitative research firm. But that's a long way off - who knows where the journey will take me.

Feel free to add me on twitter so we can discuss more - would love your thoughts! @alicelthwaite