Yeah, they're also hugely personal and there is tons of interest for a "real" military watch outside of militaries. Most accounts I've read say that people in the US military like G-Shocks and other cheap simple digital watches like this Casio. There are quite a few G-Shock fans around the world, and my personal favorite is the G-Shock G-056 since it's the thinnest G with solar and an atomic RX.