I started replying, but much of what I would have said is covered better by the USA Today post regarding their endorsement breaching their editorial ethics of neutrality:

"Endorsements might taint the objective reporting we were trying to do in the rest of the newspaper. Moreover, [USA Today founder Al Neuharth] felt it was elitist to assume we know better than everyone else when it comes to voting."

[1] http://www.usatoday.com/story/opinion/2016/10/04/disendorsem...