Re:Comcast's 1TB data caps start to roll out nationwide
by techsupporter on Friday October 07, 2016 @08:28PM
(#12664931)
> Why the nickel and dime-ing just to get an extra $150 from a handful of customers who forgot to monitor their usage
They want that ARPU to go up by $50 for the people who think they're heavy users but aren't always heavy users. Best of both worlds from their perspective: someone who only hits 1TB a couple of months out of the year could wind up giving them $500/year of "free" money (10 months of not going over but still paying the unlimited charge). And someone else who doesn't go over except once but does it really big kicks in another $100 or so.
They want that ARPU to go up by $50 for the people who think they're heavy users but aren't always heavy users. Best of both worlds from their perspective: someone who only hits 1TB a couple of months out of the year could wind up giving them $500/year of "free" money (10 months of not going over but still paying the unlimited charge). And someone else who doesn't go over except once but does it really big kicks in another $100 or so.
It's all about the ARPU.