Re:Why Many On-Demand Platforms Fail – AMA with Sam Madden o...
by SRM on Friday October 07, 2016 @03:34PM
(#12663359)
The medical field is an interesting one and a unique one at that.
That being said, I see a lot of similarities between a doctor and a home service professional. That is to say, if I find a doctor that I like and trust, I want to go back to that doctor each and every time I have the same ailment -- there is no real upside going back to the well to find a new doctor on the On Demand platforms for the same issue I was having before. Thus once I use DoctorOnDemand for that first time, find that doctor I like, I'm going to move off platform and the next time I need that doctor I will reach out to him/her directly.
Doctors will push for this too to avoid the platform fees and to be able to foster a more direct/warm relationship with the client. (Even though doctors do good, they still have a business to run)
However the uniqueness to the medical field is for many use-cases you only need to see a specialist once. Once I see that specialist, get my health problem resolved, then that's it - relationship over and I'm all fixed up. So I'm sure those On Demand medical platforms benefit from repeat clients needing to find different specialists multiple times throughout their lives.
That being said, I see a lot of similarities between a doctor and a home service professional. That is to say, if I find a doctor that I like and trust, I want to go back to that doctor each and every time I have the same ailment -- there is no real upside going back to the well to find a new doctor on the On Demand platforms for the same issue I was having before. Thus once I use DoctorOnDemand for that first time, find that doctor I like, I'm going to move off platform and the next time I need that doctor I will reach out to him/her directly.
Doctors will push for this too to avoid the platform fees and to be able to foster a more direct/warm relationship with the client. (Even though doctors do good, they still have a business to run)
However the uniqueness to the medical field is for many use-cases you only need to see a specialist once. Once I see that specialist, get my health problem resolved, then that's it - relationship over and I'm all fixed up. So I'm sure those On Demand medical platforms benefit from repeat clients needing to find different specialists multiple times throughout their lives.