Then why single out Google? By that argument, I also have incentive to make everything better, because I want a better world. So, I imagine, do you.
DuPont wanted a "Better Living Through Chemistry" - didn't they also have an incentive to make everything (made of chemicals) better?
Is there something different about Google's incentive which doesn't apply to Microsoft, Apple, eBay, GitHub, ... or the Sierra Club or WWF for that matter?
Stopping support is, as someone said, not about incentive, but about later action.
The fact that they cannot focus on everything does not in fact, mean they have less incentive. It just means they can only do a limited set of the stuff they have incentive to do at any point in time.
That does not change the incentive itself.
If you want to argue "they only have incentive to do what is profitable in the first place", you would have had to argue "they could have made reader, but chose not to" or something similar. (IE they did not have sufficient incentive)
TL;DR your argument is misplaced. Google has incentive to make everything better. They only have resources to long term focus on things that make profit.
These are not contradictory statements.