I find it hard to believe that monopolistic control of the media is good for the happiness of people in totalitarian regimes. By analogy I think the maintenance of the public space in common is important for the good of all. Projects like this run up against that need, and should be blocked when promoted by profit or power-seeking entities.

Net neutrality aside, let's consider the image promoted by the company. It is brazenly false advertising. A product where the user is made to do useful work for the company should cannot possibly be free to that person.