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A comment on Google Canceled the Launch of a Robotic Arm. Parent comment

Re:Google Canceled the Launch of a Robotic Arm by blasteye on Thursday October 06, 2016 @01:38PM (#12654397)
Big issue is that Google's market cap is huge, the amount of money they make is massive as well. For the risk to brand to be worth it, you've got to have a huge potential to make lots of $$$. Hence why lots of projects get killed. Making 300 million a year isn't enough money to move the needle at google.

I fully believe that's why alphabet was created. Allow the `bets` to not use the google branding and name, and stealthy create new companies that produce millions of revenue, but just not billions.

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Re:Google Canceled the Launch of a Robotic Arm by jessriedel on Thursday October 06, 2016 @01:52PM (#12654508)
> For the risk to brand to be worth it, you've got to have a huge potential to make lots of $$$.

Then why not just sell the tech and team to someone else, or market the device under a different brand name?

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Re:Google Canceled the Launch of a Robotic Arm by happyslobro on Thursday October 06, 2016 @03:35PM (#12655386)
Right, let's dedicate a new department to that. And, just in case other departments start expecting similar leeway, let's make this department clearly separate from the others.
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