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A comment on RethinkDB is shutting down. Parent comment

Re:RethinkDB is shutting down by jarcoal on Wednesday October 05, 2016 @11:35PM (#12650059)
The marketing strategy was the product itself, given that it was free, as well as the open development process.

And I do think that strategy was working to some degree; at least on channels like HN where we frequently saw posts related to RethinkDB.

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Re:RethinkDB is shutting down by hendzen on Thursday October 06, 2016 @12:03AM (#12650160)
The people that use HN aren't the people that sign checks for enterprise support contracts.

Guess what - database vendors like Oracle, MongoDB (to a much smaller extent) that get a bad rep on HN actually sign deals for real money.

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Re:RethinkDB is shutting down by gk1 on Thursday October 06, 2016 @12:46AM (#12650325)
> The marketing strategy was the product itself

And we see how that worked out. Pricing is an important component of marketing, but it's not a marketing strategy in itself.

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