Whats especially great - and differs from most bloggers that are shamelessly shilling their wares - is that he provides a ton of excellent content on his blog.

His book takes it to another level, but isn't necessary to get your feet wet.

How are the eBooks? Do you like them?

I am very happy with them. It wasn't full of fluff but was very targeted. I have the prior edition, so at some point I'll have to go back and buy the basic package again to upgrade.