Re:Firefox: Announcing Project Mortar
by Amezarak on Saturday October 01, 2016 @05:41AM
(#12617201)
> Desperately trying to get back to two-digit marketshare?
> Trying to compete, as the last major open browser, against all the corporate browsers?
Firefox was successful because it was a great browser that power users picked up and evangelized to their friends.
Chrome became successful because it was a great browser that Google has pushed hard to users on all their properties, which serve billions of people a day.
Internet Explorer is successful because it's a reasonably good browser that is installed by default on millions upon millions of computers, and because it supports all kind of enterprisey things that enterprises care about.
Safari is successful because it is a reasonably good browser that is installed by default on a platform used by millions of people, and is the only browser actually available on a platform used by millions and millions of people.
Nobody as big as Google or Microsoft is going to push Firefox. Nobody. And if they did, we'd probably consider it a corporate browser anyway. So what is Firefox's strategy to get ahead? To all appearances, cut out the features that made it popular among its core users and strong advocates, and imitate Chrome, because Chrome is popular. But Chrome is not popular because of its features or UI, it is popular because it's a Google product.
I cannot see how Mozilla's strategy is going to succeed, and I've only seen it drive people away - and that includes me, because eventually I will have to move off an outdated version of Firefox. Maybe they have some kind of master marketing plan when they get the product where they want it. I don't know. I don't see how even Servo is going to bring users back. Supporting a free and open web is great, and a goal I support 100%, but at the end of the day I need a web browser that works for me. You can't retain anything more than a very small user base by selling yourself on ideology if that's the only thing that differentiates you.
> Trying to compete, as the last major open browser, against all the corporate browsers?
Firefox was successful because it was a great browser that power users picked up and evangelized to their friends.
Chrome became successful because it was a great browser that Google has pushed hard to users on all their properties, which serve billions of people a day.
Internet Explorer is successful because it's a reasonably good browser that is installed by default on millions upon millions of computers, and because it supports all kind of enterprisey things that enterprises care about.
Safari is successful because it is a reasonably good browser that is installed by default on a platform used by millions of people, and is the only browser actually available on a platform used by millions and millions of people.
Nobody as big as Google or Microsoft is going to push Firefox. Nobody. And if they did, we'd probably consider it a corporate browser anyway. So what is Firefox's strategy to get ahead? To all appearances, cut out the features that made it popular among its core users and strong advocates, and imitate Chrome, because Chrome is popular. But Chrome is not popular because of its features or UI, it is popular because it's a Google product.
I cannot see how Mozilla's strategy is going to succeed, and I've only seen it drive people away - and that includes me, because eventually I will have to move off an outdated version of Firefox. Maybe they have some kind of master marketing plan when they get the product where they want it. I don't know. I don't see how even Servo is going to bring users back. Supporting a free and open web is great, and a goal I support 100%, but at the end of the day I need a web browser that works for me. You can't retain anything more than a very small user base by selling yourself on ideology if that's the only thing that differentiates you.