Twitter Unveils Plans to Draw Money From Ads

Re:Twitter Unveils Plans to Draw Money From Ads by gojomo on Tuesday April 13, 2010 @02:42AM (#1261304)

It's not quite what they've announced, but I think there's potential in the idea that advertisers would pay to promote positive things people are already saying.

There's serious trust/disclosure issues to work out -- burying bad reviews and promoting good ones for payola is what makes Yelp seem a bit slimy. But if advertisers can pay to multiply any little positive thing said by someone real near you, who you already know isn't a professional shill, it could have legitimate influencing power.

Facebook's fan pages are also in an excellent position to try such models, with the same trust/disclosure issues.

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Re:Twitter Unveils Plans to Draw Money From Ads by acgourley on Tuesday April 13, 2010 @03:33AM (#1261342)

I think building that stack that figures out who is saying positive things on twitter about brands is probably valuable in itself. You can resell the results to whomever.

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Re:Twitter Unveils Plans to Draw Money From Ads by gojomo on Tuesday April 13, 2010 @03:39AM (#1261349)

Last summer, I was curious about how Mechanical Turk worked, and signed up for some HITs. I had to classify the sentiment of tweets -- mostly about airlines/airports/travel-in-progress. I suspect I was helping train an automatic classifier. So work on such stacks is certainly underway...

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