Yeah, I should've said "I'd like to think/hope the winds are changing" but still, things like all the new messaging apps that make end-to-end encryption a selling point, and services like Skype losing active users at a rapid rate, do point to an undeniable if yet-miniscule effect.

Even during casual conversations with some of my friends who wouldn't be expected to care about these issues, they occasionally let out a glib "Sorry NSA!" whenever they say something that's known to be picked up by their monitoring.

So there is change. There is a chilling effect. And a big player like Apple making a big deal out of it, does help.