In my experience, it is the users who go gaga over the "shiny things." If the media pays attention to these things at all, it's simply because they know that's what a lot of users will be interested in. If I tell my mom that the new OS X has a totally rewritten Finder that follows OS X standards much better and deals with failure much more elegantly, she'll just blink and say, "Oh, cool." If I show my mom the graphical interface for Time Machine with all the versions of my files apparently falling into a black hole, she'll point and scream and call people over to see how cool it is.

The moral: Never forget that people really do like using shiny things a lot better in many cases.