I help companies realize new revenue paths, and to execute on new products quickly. Specifically, I figure out the 20% of engineering effort to get to the initial results. I often skip much of the initial "Product Manager-y" tasks, and build quickly with a very small team, to be in a position to sell - often based on intuition. I realized years ago that I couldn't compete in "traditional domains" of engineering - my interests in everything meant I could not become a master, traditional engineer. That career path was out. I can't compete with INTJ or ISTJ (deeply focused personalities) which is what many software engineers classify as - but I can outcompete on innovation and new revenue.