Celebrate SpaceX for what they're actually doing, which is impressive as hell, not for empty talk.

What they are actually doing is making progress is fulfilling the plan to colonize Mars. Everything they've done since the founding of the company has been toward that goal. This presentation was just to fill the public in on more details of the near future of achieving that. I think celebrating their progress so far is also celebrating their attitude and ambition toward the future they are projecting. It's definitely not empty talk if the previous goals they've set in their plan have been successful. That's a good indicator that the goals they set for the future is something they really are working toward achieving.

I think attitudes are worth celebrating to an extent, as well as actions.

Attitudes are cheap and easy, if you want to celebrate a positive attitude pick a religion.