Indeed. But the difference is that it is legal (and possible) to program a very open (and privacy-conscious) messaging service.
On the other hand, it is completely illegal (in the US by FCC ruling) to develop a completely free and open baseband processor and use it. It is also nearly impossible to set up an alternative cellphone network since you need licenses for using the parts of the spectrum.
This is where the difference is.
Also in CB bands you are not allowed to encrypt the sent data. Thus not an option for people caring about privacy.
But, if you can afford an expensive license from the FCC for operating on other (commercial) bands, you can secure your communications from prying eyes.
When my kid's school requires What's App in order to submit required documents, then there might be a claim that What's App rises to the importance of the Post Office or the telephone.
You're not that far off ;-)
Post office as well.
Can phone operators sell the social graph of users to 3rd parties, then?
It's so dumb...