If you look at women as people you stop being surprised by these things (like that story I saw on reddit a few months ago about a research on "why women have sex"). I find it sad how sexist the whole pick-up scene is in this smug superiority they seem to teach people to approach the whole business.
Simpler tricks (e.g., a pushup bra) do work on men. But since no one denies that men are superficial and like big boobs, revealing this fact doesn't make anyone angry.
I think we hate the dirty tricks men pull to get laid the same reason we hate the dirty tricks women pull to get love-struck men hanging on to them: in some sense we have an easy time feeling but a hard time defining, it's breaking the rules of the game. Faking confidence, lying, telling stupid stories, using parlor tricks, &c. to pick up girls is breaking all kinds of social rules, but modern society is ill-equipped to stop them. In the book "The Game", Mystery states explicitly that taking advantage of the modern society/social rules impedance mismatch is what he does (though not in those words).