I've started to notice: If a company says that they are the "best at $x", they are usually terrible at it. Comcast says they are the best at customer service, health companies say they have the best websites, etc.

In my very limited experience: Advertising/PR groups are given the negative stereotypes for a company, and are told to combat that image. It's because that is cheaper/easier than fixing the actual problem.

The result for me has been: Advertisements like that generally tell me what everyone else hates about that company.