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Re:Amazon’s algorithm is hiding the best deal from many cust... by DanBC on Sunday September 25, 2016 @07:05AM (#12574825)
> The first listing is indeed from Amazon.com as the seller. It has the cheapest price at $5.97 with "FREE Shipping" if you have Prime. So I assume that without Prime, there is a cost for shipping.

Worth noting that Amazon has been regulated (in the UK) over their adverts and use of the term "free shipping".

https://www.asa.org.uk/Rulings/Adjudications/2016/8/Amazon-E...

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