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Re:A.I. Doesn't Get Black Twitter by TazeTSchnitzel on Saturday September 24, 2016 @03:44PM (#12572299)
Showing only (or prioritising) same-language results helps with relevancy. A German speaker who searches for “gift” is not looking for ideas for presents, and an Italian speaker who searches for “peperoni” is not looking for the American variant of salami.

A further problem, though, is that search engines try to understand the query and the content searched at a deeper level than mere keyword matches. For example, they may try to pick up synonyms (if I search for “movies in <local area>”, perhaps results for “films” might be helpful too) and associations.

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