You are underestimating the popularity of the Apple Watch. Sure, it's nowhere near as ubiquitous as the iPhone, but it's by no means limited to tech circles. Part of the problem is that many people that might be ineterested in one were not able to justify the price. With the new price drop on the series 1 I suspect the market share will inrease significantly. Others meanwhile were waiting for the second generation because they didn't want to be on the bleeding edge. The series 2 is sold out everywhere and has a 3-5 week lead time, about the same as the iPhone.