Re:Facebook Overestimated Key Video Metric for Two Years
by delecti on Friday September 23, 2016 @08:52AM
(#12564156)
> quality of impressions their ads received
My understanding is that they only counted it as an impression if it was a view for at least 3 seconds. If anything, including non-impression views is lying about the quality of impressions their ads received, because they're not impressions.
I don't know if that's how video ad impression data is normally reported, but it sure sounds more intuitive to me.
My understanding is that they only counted it as an impression if it was a view for at least 3 seconds. If anything, including non-impression views is lying about the quality of impressions their ads received, because they're not impressions.
I don't know if that's how video ad impression data is normally reported, but it sure sounds more intuitive to me.