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A comment on Facebook Overestimated Key Video Metric for Two Years. Parent comment

Re:Facebook Overestimated Key Video Metric for Two Years by geon on Friday September 23, 2016 @06:31AM (#12563533)
You never can. But are you just going to blindly spend money on ads and just believe they work?
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Re:Facebook Overestimated Key Video Metric for Two Years by jaxn on Sunday September 25, 2016 @10:33PM (#12578853)
Yeah, that is basically the entire advertising industry. Precisely what "brand exposure" is.
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