Re:Facebook Overestimated Key Video Metric for Two Years
by shostack on Friday September 23, 2016 @06:25AM
(#12563509)
This. Experienced marketers know analytics sources will never fully match. That's why you look at things directionally and focus on measuring bottom line impact.
Source: someone who has had to deal with clients who insist that all our various js-based tracking methods should 100% match backend data and each other.
Source: someone who has had to deal with clients who insist that all our various js-based tracking methods should 100% match backend data and each other.