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Re:Facebook Overestimated Key Video Metric for Two Years by shostack on Friday September 23, 2016 @06:25AM (#12563509)
This. Experienced marketers know analytics sources will never fully match. That's why you look at things directionally and focus on measuring bottom line impact.

Source: someone who has had to deal with clients who insist that all our various js-based tracking methods should 100% match backend data and each other.

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