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Re:Facebook Overestimated Key Video Metric for Two Years by alkjshdkfjasdf on Friday September 23, 2016 @02:41AM (#12562753)
Inputs are not good or bad, they are better or worse.

In the 1300s, feedback to the advertiser took years.

In the 1900s, months.

In the 1960s, you could now measure the effect of blanketing a MMR with ads, and see how sales there compared to nationally.

This century, you have still-imperfect, yet much better than before, attribution.

Good analysis in the 1930s was different than now. Good marketing was the same, but with cruder tools.

Re:Facebook Overestimated Key Video Metric for Two Years by ethanbond on Friday September 23, 2016 @02:47AM (#12562775)
Ah, classic courtroom fraud defense. "Feel fortunate you even caught me; that would've been impossible a century ago!"

Having wiggle room on numbers isn't a bad thing. Lying about the amount of wiggle room on said numbers is.

Re:Facebook Overestimated Key Video Metric for Two Years by madshiva on Friday September 23, 2016 @10:10AM (#12564726)
You can do the analysis that you want, there's no proof that advertising increase something. They are bad and should be banned from our live.