Re:Facebook Overestimated Key Video Metric for Two Years
by ethanbond on Friday September 23, 2016 @02:47AM
(#12562775)
Ah, classic courtroom fraud defense. "Feel fortunate you even caught me; that would've been impossible a century ago!"
Having wiggle room on numbers isn't a bad thing. Lying about the amount of wiggle room on said numbers is.
In the 1300s, feedback to the advertiser took years.
In the 1900s, months.
In the 1960s, you could now measure the effect of blanketing a MMR with ads, and see how sales there compared to nationally.
This century, you have still-imperfect, yet much better than before, attribution.
Good analysis in the 1930s was different than now. Good marketing was the same, but with cruder tools.