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Re:Facebook Overestimated Key Video Metric for Two Years by alkjshdkfjasdf on Friday September 23, 2016 @02:38AM (#12562745)
I'm confused. you seem very confident that facebooks video marketing is a lie, even while you admit being unable to attribute sales.

I know multi-touch is hard, but doesn't that mean you should be less confident in your statements because the data is fuzzy?

Re:Facebook Overestimated Key Video Metric for Two Years by jalk on Friday September 23, 2016 @07:09AM (#12563679)
He said that he used the avg view length on FB as a reason to choose that channel. If he had know that they didn't factor in <3 sec views he would perhaps not used that channel.