Re:Facebook Overestimated Key Video Metric for Two Years
by prostoalex on Friday September 23, 2016 @01:36AM
(#12562547)
2 seconds is also Google/DoubleClick's cut-off, they refer to it as IAB standard: "For in-stream video ads, 50% of the ad’s pixels must be visible in the browser window for a continuous 2 seconds."
https://support.google.com/dfp_premium/answer/4574077?hl=en